Posted on: 22 July 2021Share
The classic steakhouse, where the menu contains various steaks, potatoes, and maybe some salads, isn't the American mainstay that it once was. But that's not to say you can't succeed in running a steakhouse restaurant. It's just that these days, diners want something a bit more creative. You'll need to put in the effort to modernize your steakhouse and set it apart if you want to succeed in this industry. But how do you go about doing that? Here are a few ideas.
Offer "shared" steaks
Traditionally at a steakhouse, each diner patron would order an 8 or 12-ounce steak for themselves. Steaks of this size can be delicious, but not that impressive size-wise. What if you were to include on your menu a few really large steaks intended for sharing? For example, you could offer a 24-ounce porterhouse, intended to be shared by two patrons. Serve the steak pre-sliced with the slices arranged around the bone for serving and your guests will swoon. This is a romantic option for couples who are out on a date.
Create some unique steak toppers
There are always going to be purists who like their steaks seasoned with salt and pepper, and topped with nothing else. However, the majority of diner goers these days are willing to experiment a bit more. Creating some unique steak toppers and letting each patron choose one with their meal is a great way to set your steakhouse apart. You could do a riff off the classic garlic butter, combining butter, garlic, and some fresh rosemary or thyme. A cheesy topper made from cream cheese, Parmesan, onion powder, and a little cayenne pepper is another fun choice.
Serve steak from one or two local farms
These days, customers like knowing where their food comes from, and that especially applies to meat. Rather than serving whatever meat the butcher provides, visit a few local farms and see whether they're interested in providing some of your steaks. Then, on your menu, you can specify which farm each steak comes from. This will feel like a premium experience for your customer. They (and you) can compare the steaks from different farms and see how the flavors vary, too.
Steakhouses are not outdated or obsolete. They've simply changed over the past decade or two. If you put in the effort to modernize and create a unique experience, customers will flock in and keep coming back. For more information, contact a local steakhouse restaurant for more tips.