Why Serving Asian Cuisine Is A Great Choice For A Gastropub

Posted on: 29 December 2021


Gastropubs have become quite common in the United States over the past few years. Serving higher-end beers paired with cuisine that has been elevated above standard bar food, these pubs are a customer favorite. If you are thinking of opening a gastropub, then one of the decisions you'll need to make is what type of food to serve. Asian or Asian-fusion cuisine can be a good, though unique choice. Here's why.

Asian food has complex, balanced flavor profiles.

When people visit a gastropub, they often want to order food with complex flavors that they can then pair with various beverages. Asian cuisine is known for having complex, balanced flavors that you can easily accentuate with various drinks. Most Asian dishes have salty, sweet, spicy, and savory or umami notes. A customer can compare what elements of the dish come through when it's paired with wine, versus when it is paired with a lager, for example. 

Asian food will set you apart.

Chances are, there are numerous other gastropubs in your city that serve some version of spiffed-up bat food or American cuisine. In other words, there's a lot of competition. If you serve Asian food instead, you'll immediately set yourself apart. Customers are less likely to confuse your restaurant with other nearby gastropubs, and they're more likely to visit you even if they're already established customers at another gastropub.

Asian food opens up the door to unique drinks.

If you're serving Asian food, then that opens the door for you to serve Asian beers, Asian wines, and even sake. Having these less-common drink options on your menu will make your restaurant more appealing to customers who like to try international drinks and not just domestic craft beers. Learning about and ordering various Asian beverages will be a fun experience for you, too.

Asian cuisine allows you to have lots of menu variety.

Asian cuisine is quite vast. Japanese cuisine, for example, is quite different than Chinese cuisine, which is quite different from Korean or Vietnamese cuisine. With such a wide range of options, you can divide your menu into, for example, a Japanese and a Chinese section. Or, you could serve Korean dishes on Tuesdays and Vietnamese specials on Wednesdays. 

Asian gastropubs may not be as common as those that serve American fare, but that's okay. Sometimes, breaking out of the mold and setting yourself apart is the way to go.

For more information on Asian gastropubs, contact a company like Monarch Restaurant.